User Experience Design
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How can we make business software work beautifully?
1. WE FALL IN LOVE WITH THE COMPLETE PACKAGE
Software should look as good as it works: substance and style. Otherwise, it’s really only half a solution. It needs to be a combination of well-designed technology delivered via an equally well-designed experience
2. GOOD DESIGN ENHANCES PRODUCTIVITY
From aerodynamics to ergonomics, design increases product performance. Now software needs to embrace the competitive advantages of being well-designed and beautiful, and therefore, more efficient and effective.
3. USERS EXPECT THEIR SCREENS TO ENGAGE
We are a culture of screen watchers--big screens, laptops, tablets, and smart phones--so expectations for speed and control have never been higher. Clunky and inelegant interactions, even if it’s only to submit your timesheet, breed dissatisfaction and contempt.
4. WE ARE 24/7, ALWAYS-ON CONSUMERS
We’ve been trained (and spoiled) by well-crafted user experiences in the B2C universe. It’s inevitable that expectations for similarly engaging experiences are migrating into B2B and at-work interfaces.
The work that we do has a meaningful impact on people’s day-to-day lives. It’s knowing that hopefully the apps we create can have a positive effect on people’s lives without stealing anything away from them; rather we are making our customer’s day a little easier and more enjoyable.