About Plastyk . Adelaide Digital Studio

Silhouette of a group of people standing on a bridge against a colorful sky, with a flagpole and a flag nearby.

We Started Plastyk Because a Gap Kept Appearing.

In the early 2000s, Nicholas Riley and Oliver Klein had spent the better part of a decade watching businesses invest in websites and digital tools that never quite connected to how they actually worked. The design was there. The development was there. The integration — between systems, between teams, between ambition and execution — rarely was. 

Plastyk was founded on 1 April 2004 to fix that. Not just to build things, but to make things work together.

Twenty-one years on, we're still doing exactly that — now with AI automation sitting alongside the web design, systems integration, and digital transformation work that's always been at the core of what we do.

What Makes Us Different

We've Had Clients Since Our First Year. That's Not an Accident.

We hear it regularly from new clients — previous agencies that overpromised, overcharged, and underdelivered. It's one of the reasons we still have clients from our first years in business. We work differently.

 We start every engagement by getting into the detail of what you're actually trying to solve — not what sounds like a good project brief. We're direct about what's possible, honest about what isn't, and focused on solutions that can grow with your business rather than ones that need replacing in two years.

Our team is small by design. Everyone here has cross-disciplinary skills across design, development, and project management. When you work with us, you're working with people who understand the full picture — not a hand-off chain.

We leverage AI tools across our own operations to stay lean and move quickly. That same capability is increasingly something we build for clients.

Founder Profiles

  • Nicholas Riley

    CO-FOUNDER & TECHNICAL DIRECTOR

    I've been building things on the internet since before most people knew what that meant.

    My career in digital started in press advertising in the early nineties — learning how to communicate clearly under deadline, for clients who needed results. When the internet arrived, I moved into it fast. By the late nineties I was heading up the technical department at Empire Ridge, one of Adelaide's early internet marketing agencies, working on brands like Elders, Clipsal, Minelab, and The Advertiser.

    When Empire Ridge wound down, Oliver and I started Plastyk in 2004 with a clear focus: build the integration layer that was missing for most businesses. Not just websites, but the connections between systems, between teams, and between the technology and the way a business actually runs.

    Twenty-one years later, that's still what gets me out of bed. Right now, that means helping businesses understand where AI automation can genuinely add value — and where it can't.

    Outside work, Nick is either building something with a 3D printer or automating another corner of his home. If a problem can be engineered into a solution, he'll find a way.

  • Oliver Klein

    CO-FOUNDER & CREATIVE DIRECTOR

    Nick and I have worked together for more than thirty years. That's not something either of us planned — it's just what happens when you find someone you work well with and keep finding new problems worth solving together.

    My background is in design. I started in press advertising, moved into digital at Empire Ridge through the nineties, and when we founded Plastyk in 2004 I brought the design capability that had always sat alongside Nick's technical depth. That combination — creative and technical, working together from the start — is still the foundation of how Plastyk operates.

    What I care about most is work that holds up. Not just visually, but functionally. Solutions that make sense to the people who have to use them every day, and that still make sense two years later when the business has changed.

    When Oliver's not at a screen, he's on a trail. Mountain biking is the obsession — from day rides to multi-week expeditions crossing the Australian Alps or exploring New Zealand's backcountry. He plans routes the way he approaches projects: methodically, always knowing why he's taking the path he's chosen.

Meet the Team

  • Magda Riley

    Graphic Designer, Email Marketing & Social Media

    The creative constant. Magda brings two decades of design and content expertise across brand, EDM, and digital — and knows the Plastyk way of working inside out.

  • Nga Tran

    .NET Developer & Integration Specialist

    Nga lives in the complex end of the stack — legacy systems, custom integrations, and increasingly AI implementation. If it needs connecting, Nga figures out how.

  • Alexander Waite

    Website Developer — CraftCMS & AI

    Alex leads on CraftCMS builds and brings a growing AI toolkit to every project. Sharp on both the technical and the user-facing side of what makes a website actually work.

  • Pramesh Harshana

    Website Developer & AI

    Pramesh rounds out the development team with a focus on quality builds and AI-assisted workflows. A fast learner who's grown quickly into a key part of how we operate.

We're Honest About Where AI Fits.

AI is not a magic switch. We've seen enough businesses chase AI tools before their processes were ready to know that the technology is only part of the answer.

At Plastyk, AI automation is an emerging capability that we're deliberately building into the core of what we offer — not bolting it on. We use AI across our own operations daily. We've built automated assessment and response pipelines for our own lead qualification. And we're increasingly designing and implementing AI workflows for clients where the fundamentals are in place to support them.

If you're not sure whether your business is ready for AI, we built something specifically for that.

Take the AI Readiness Assessment 

AI — Where We've Been Heading

Ready to Make Work Flow?

We've helped businesses across Adelaide and South Australia move beyond the systems and processes that were holding them back.

If you're ready to have an honest conversation about what's possible, we'd like to hear from you.

Book a discovery call