Having a website is one thing...
Keeping it updated is where a Content Management System (CMS) is key
- Content on your website should be fresh.
- New content means Google visits your site more often.
- Usually a company blog or company news is a good way to go.
- It's all about being up to date and dynamic.
No one has a reason to visit, or re-visit a site that is never updated.
So update regularly.